Combine communities & events: Ideal overall digital engagement

Planning and hosting events in your online brand community

Social glue and professional connection have been the key currency of online communities for decades. In-person events used to be a great way to make these same connections, but since they are gone (at least for now), communities are stepping up to fill the gap.

In this breakout session, Jenny Weigle, Senior Community Strategist at Khoros, talks to the community directors at Qlik and Splunk, Inc. about using communities to plan and execute fully digital events.

You’ll learn how communities support conversations and ongoing engagement, even for virtual events. When leveraged correctly, communities fill the gap around informal interactions that physical events are best known for and that digital events often lack. This session will include high-level strategy around how to combine events and community, as well as practical advice on how to integrate discussions and groups with different event types.