Online communities are excellent at scaling customer support, and that’s a great reason to make the initial investment to develop one. But for brands with established communities that already have active and engaged members, there’s a lot more that can be done. The best communities serve as innovation and connection engines for their brands, bringing new ideas to the forefront and getting customers and employees alike the information they need.
With guidance from a Maturity Model roadmap, turn your community into a powerful network that drives engagement and growth across your entire brand, from R&D and product to sales and marketing.
In this session, Microsoft’s Jeff Medford and Spotify’s Jamie Johnston discuss various ways in which brands can take their communities to the next level.
