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With 76% of people saying they trust content posted by real people over content posted by brands, an employee social program is an advertising channel of its own – one that brands need to tap into.
Data shows that employee social programs have the potential to drive the same marketing results as social ads at a fraction of the cost. Average annual ROI of one employee on social = $820. Meaning, the dollar amount generated by employees is what it would roughly cost you in paid social to achieve similar results.
Interested in learning more? Watch this OnDemand Webinar as experts dive into the financial benefits of including an employee social program in your marketing strategy and the important data you need to think about.