Just a third of consumers trust the brands they buy, according to the 2019 Edelman Trust Barometer, suggesting that trust in brands is at an all-time low.
The more brands invest in building consumer trust now, the more they stand to receive in revenues, retention, and genuine recognition from an engaged audience. So how can brands reassure audiences and win back trust, especially when brand relations with customers is potentially in crisis?
This webinar, in partnership with Campaign Insights, looks to psychology and behavioural economics to deconstruct the science behind trust and customer engagement. We uncover what both new and legacy brands can do to rebuild trust and start authentic conversations with consumers to drive engagement and loyalty.
Watch this webinar and listen to Marisa Thomas - Head of Brand at Bloom & Wild, Clare Lawson - Chief customer officer at Ogilvy, Gemma Milne - Science & Technology Writer, and Graham Forsyth - Marketing Director at Khoros as they discussed: