Community and customer journey pioneering with Sky UK

Learn about content syndication, next best action tools, call deflection, customer escalations, and the need to keep the authenticity of peer-to-peer connection in such a busy environment.

The Sky UK community has come a long way from its humble beginnings in 2011.

Just look at the numbers: two million customers digitally self-serving, 5000 new posts a week, and 4,000 new joiners a week.

At Sky, Nima Lawlor-Baniamer creates short and long term roadmaps for the wider digital strategy of both customer-led forums Sky Community and its service Social handles on Facebook/X.