The case for an online community management solution

Why measure the value of a community?

Brand communities impact nearly every part of the customer experience, far beyond support. However, every business investment should be able to prove its value beyond doubt. This whitepaper presents data and use cases to benchmark and understand the economic impact of a brand community as determined by Hobson & Co, an expert in the field of ROI, based upon research and interviews with Khoros Communities customers.

What you’ll learn

Inside this whitepaper you'll find insights to show how Khoros Communities can help you:

• Reduce cost with improved operations and call deflection
• Create, nurture, and leverage passionate brand advocates
• Protect your brand and mitigate risk
• Increase your customer base
• Retain existing customers

Who it’s for

This whitepaper is for anyone considering implementing an online brand community to better serve their customers, or who wants to expand their customer engagement.