CUSTOMER STORY
Canon
By putting the company philosophy of Kyosei at the center of its community, Canon built an online community that increased customer engagement and support.
EXECUTIVE SUMMARY
Known for its long history of high-quality imaging products, Canon U.S.A. has served consumers and businesses in the Americas for over 65 years. As part of its corporate philosophy around harmony, Kyosei, Canon U.S.A. strives to foster long-term relationships with its customers and provide comprehensive support.
With Kyosei in mind, the company wanted to enhance its existing online Canon Community to better connect like-minded people, build meaningful relationships, and empower customers to find solutions efficiently. By providing more opportunities for customer engagement and education, Canon U.S.A. increased the number of solutions it provided to customers each day by 85% and totaled 2.3 million views of those solutions in one year.
“We transformed the online Canon community with our corporate philosophy at its center — connecting like-minded people, building meaningful relationships, and empowering customers to find solutions efficiently.”
– Christopher Canada, Community Manager at Canon U.S.A.
