Community Learning Labs with Brian Oblinger

A practical guide through the entire community lifecycle, from strategy and business case to launch, engagement and long term growth

How to measure community ROI and prove the value to your business

Real world community stories and examples

Session 1 | Sep 10 | Understanding why brands turn to communities: What types of communities and what are the benefits?

Session 2 | Sep 24 | Setting the vision and strategy for your community: Objectives, goals, and the best type of community for your business

Session 3 | Oct 08 | Building a business case and getting internal alignment: ROI projections, investment considerations, the internal evaluation team

Session 4 | Oct 22 | Evaluating and selecting the right software vendor: RFP process, feature considerations, questions to ask, sources to consult

Session 5 | Nov 05 | Launching your community - part 1: Launch plan, governance structure and guidelines, integrating systems

Session 6 | Nov 19 | Launching your community- part 2: Hiring teams, onboarding, training teams, promotion plans

Session 7 | Dec 03 | Creating and building upon user momentum: Member onboarding, gamification, user recognition programs

Session 8 | Dec 17 | Long-term management and best practices: Measuring success and continuing to drive growth and engagement