Over three sessions, you will learn how to build a successful advocacy program by leveraging an online community.

Session 1: Communities For Customer Advocacy 101

In this session, you'll learn how customer communities can accelerate the success of Customer Marketing initiatives. Specifically, we’ll focus on how community-based engagement strategies can help you discover, motivate, and activate passionate customers to begin their journeys to becoming vocal advocates.

Session 2: Building A Compelling Advocacy Program, Brick-By-Brick

Not all advocacy programs are created equal. In this session, you’ll learn how the best companies in the world create mutually beneficial relationships by giving first and making advocates the center of their strategies. Brian will share his proven approach to building world-class advocacy programs so that you can implement them in your organization.

Session 3: Measuring The Business Impact Of Advocacy Programs

Many Customer Marketers struggle to quantify and communicate the value of their advocacy programs. In this session, Brian will walk you through his methodology for aligning around Advocate success first, selecting KPIs, and tying them to high-level business outcomes. Finally, we’ll discuss how to translate the data into storytelling for the purposes of internal buy-in, increased investment, and greater program success.