How Live Nation Uses Khoros to Boost Ticket Sales and Maintain Brand Voice
With 325 social media accounts, 133 users, and more than 32,000 artists to promote, Live Nation Entertainment—the world’s largest producer of events—is an enterprise powerhouse. Live Nation’s marketing model is hub-and-spoke: the Live Nation central team creates content to support their local marketers across the United States. Until recently, however, those local marketers were publishing natively to each individual social network. This led to big gaps between the central and local marketers. Learn how Khoros’ digital customer engagement software bridged these gaps for Live Nation.