How Copa América's 100th Anniversary Scored Serious Social Goals

Copa América is the world’s oldest international soccer competition and to celebrate its 100th anniversary, the brand hosted its first ever tournament outside of South America. To create a truly fan-centric experience, the Copa América social team needed to publish and respond to comments from fans and influencers equally well in their primary languages (English, Spanish, and Portuguese). Discover how Copa América overcame the challenge and achieved a 2,700% engagement increase with Khoros.