Capture Real-Time Moments
Editor's Note: This post was originally created by Spredfast before Spredfast and Lithium merged and became Khoros.
Real-time marketing has opened the door for brands to lead the social conversations and trends that matter to fans. It’s a practice with big rewards and equally as hefty risks. Khoros (formerly Spredfast) Director of Analytics and Social Reporting and author of Trendology Chris Kerns walks through the best practices and impact of real-time marketing. With examples from brands like Best Buy and Digornio, Kerns seeks to empower your social team to engage in-the-moment.